The production of concepts is never a destination, it is always a work in progress: a construction site, a CANTIERE.

AGO GARMENTS is an emerging sartorial fashion brand based in Florence, Italy. I was appointed art director for the launch event the brand held during Pitti Uomo in June 2026. I came up with the concept of creating a parallelism between the creation of garments and construction per se, through the building of custom furniture and installations, themed food by the catering and so on.

Photography by Nuri Rashid